Get Free Ebook 60-Minute Brand Strategist: The Essential Brand Book for Marketing ProfessionalsBy Idris Mootee

Get Free Ebook 60-Minute Brand Strategist: The Essential Brand Book for Marketing ProfessionalsBy Idris Mootee

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60-Minute Brand Strategist: The Essential Brand Book for Marketing ProfessionalsBy Idris Mootee

Get Free Ebook 60-Minute Brand Strategist: The Essential Brand Book for Marketing ProfessionalsBy Idris Mootee

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Praise for 60-Minute Brand Strategist

"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry

"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc.

"Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc.

"It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc.

This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.

60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

• Amazon Sales Rank: #561355 in eBooks
• Published on: 2013-05-17
• Released on: 2013-05-17
• Format: Kindle eBook

About the Author

IDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresights, and business model design through the application of Design Thinking.

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60-Minute Brand Strategist: The Essential Brand Book for Marketing ProfessionalsBy Idris Mootee PDF

60-Minute Brand Strategist: The Essential Brand Book for Marketing ProfessionalsBy Idris Mootee PDF

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Free Download The Christian Writer's Manual of Style: Updated and Expanded EditionFrom HarperCollins Christian Pub.

Free Download The Christian Writer's Manual of Style: Updated and Expanded EditionFrom HarperCollins Christian Pub.

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The Christian Writer's Manual of Style: Updated and Expanded EditionFrom HarperCollins Christian Pub.

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An essential tool for writers, editors, proofreaders, designers, copywriters, production managers, and marketers too. The Christian Writer’s Manual of Style is an essential tool not only for writers of religious materials, but for their editors, proofreaders, designers, copywriters, production managers, and even marketers. Rather than simply repeating style information commonly available in standard references, this newly updated and expanded edition includes points of grammar, punctuation, usage, book production and design, and written style that are often overlooked in other manuals. It focuses on information relating to the unique needs and demands of religious publications, such as discussions on how to correctly quote the Bible, how to capitalize and use common religious terms, and how to abbreviate the books of the Bible and other religious words. Also included are rarely found items such as: • an author’s guide to obtaining permissions • guidelines for using American, British, and Mid-Atlantic styles • discussions of inclusive language, profanity, and ethnic sensitivities • discussions of Internet and computer-related language style • a list of problem words • style issues regarding words from major world religions • a discussion of handling brand names in text • a list of common interjections • issues of type design, paper, copy-fit This edition has been completely updated since the 1988 edition and contains more than twice as much information as the previous edition. This is the most detailed and comprehensive guide of its kind.

• Sales Rank: #116875 in Books
• Brand: HarperCollins Christian Pub.
• Published on: 2004-04-11
• Released on: 2004-04-11
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x 1.18" w x 6.10" l, 1.00 pounds
• Binding: Paperback
• 432 pages

From the Back Cover
An essential tool for writers, editors, proofreaders, designers, copywriters, production managers, and marketers too. The Christian Writer's Manual of Style is an essential tool not only for writers of religious materials, but for their editors, proofreaders, designers, copywriters, production managers, and even marketers. Rather than simply repeating style information commonly available in standard references, this newly updated and expanded edition includes points of grammar, punctuation, usage, book production and design, and written style that are often overlooked in other manuals. It focuses on information relating to the unique needs and demands of religious publications, such as discussions on how to correctly quote the Bible, how to capitalize and use common religious terms, and how to abbreviate the books of the Bible and other religious words. Also included are rarely found items such as: * an author's guide to obtaining permissions * guidelines for using American, British, and Mid-Atlantic styles * discussions of inclusive language, profanity, and ethnic sensitivities * discussions of Internet and computer-related language style * a list of problem words * style issues regarding words from major world religions * a discussion of handling brand names in text * a list of common interjections * issues of type design, paper, copy-fit This edition has been completely updated since the 1988 edition and contains more than twice as much information as the previous edition. This is the most detailed and comprehensive guide of its kind.

About the Author

Robert Hudson is a senior editor-at-large at Zondervan. With his wife, Shelly Townsend-Hudson, he has written Companions for the Soul, and with Duane W. H. Arnold he has written Beyond Belief: What the Martyrs Said to God. For several years he also edited the online literary magazine, Working Poet.com.

The Christian Writer's Manual of Style: Updated and Expanded EditionFrom HarperCollins Christian Pub. PDF
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The Christian Writer's Manual of Style: Updated and Expanded EditionFrom HarperCollins Christian Pub. PDF

The Christian Writer's Manual of Style: Updated and Expanded EditionFrom HarperCollins Christian Pub. PDF

The Christian Writer's Manual of Style: Updated and Expanded EditionFrom HarperCollins Christian Pub. PDF

The Christian Writer's Manual of Style: Updated and Expanded EditionFrom HarperCollins Christian Pub. PDF

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Free Download Rolling Homes: Handmade Houses on WheelsBy Jane. Lidz

Free Download Rolling Homes: Handmade Houses on WheelsBy Jane. Lidz

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Rolling Homes: Handmade Houses on WheelsBy Jane. Lidz

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Wonderful pictures of some of the most unusual homes on wheels - travel trailers of unique design!!!

• Sales Rank: #529558 in Books
• Published on: 1979-05
• Ingredients: Example Ingredients
• Number of items: 1
• Binding: Paperback

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Rolling Homes: Handmade Houses on WheelsBy Jane. Lidz PDF

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